The web is constantly inundated by floods of promo websites. It is some kind of a hit of the year; numerous leading manufacturers are active participants of this brand-new trend. And the car industry is not lagging behind others.
When it comes to putting new techniques into action they take up a leading position. Almost every automobile website gets the feel of sophisticated, elaborate and modern projects, including such key features as:
- the ability to explore a car in 360° view;
- promotional videos;
- eye-catching leading-edge interactive elements;
- gallery with marvelous photos and scenes;
- distinct feeling of a brand.
And that’s not all; every project usually has its own special zest, something that instantly sets it apart from others. It can be a memorable visual storytelling, use of lazy-loading animations, or utilization of parallax techniques that enliven the surroundings or a specific decorative element. The advertising agencies have recourse to various tricks in order to widely and most importantly, effectively publicize the product, so that such websites are real masterpieces where you can definitely learn something. And today we want to demonstrate this by compiling a list of fresh matchless promotional auto websites.
Auto Website Design
1. Volkswagen e-up!
“Charge me up” – this is the official slogan of the website that illustrates a brand-new electric Volkswagen car. In order to show it belongs to the new types of cars (that work on electricity) the professional team has created an interesting project that graphically displays the charging process.
2. Kia Sportage
The front page leverages several interactive components that let you explore more closely some exceptional features of the new vehicle. These bluish focal points immediately catch users’ attention and pinpoint things which you simply can’t miss.
3. Alfa Romeo 4C
The home page is centered around a fantastic promotional video that is aimed at demonstrating the new Alfa Romeo in the best possible light. The website gives you an opportunity to closely familiarize yourself with the new vehicle by means of some modern options such as 360° view.
4. Porsche Blind Trade
As befits the majority of such websites, this one also comprises a magnificent video that effectively promotes the car. The circular centerpiece serves as a kind of truly intelligent navigation that reveals various beneficial features.
5. The Forgotten Roadtrip
The promotional website of Mercedez-Benz has a vibe of a pleasant adventure that you can easily undertake in your highly comfortable car. It effectively conveys a luxurious atmosphere that is impregnated with comfy feelings.
6. Beyound by Lexus Magazine
Lexus went even further by creating an online magazine that is dedicated to design and craftsmanship. And the star of the first issues is, of course, its new car that simply charms with its overwhelming appearance.
7. Peugeot RCZ Test drive
How about a test drive that will show all the possibilities of new RCZ? The fresh promo website of Peugeot enables you to do just that. You have an opportunity to discover an auto far and wide, take a look at the showroom, browse the brochure and have first-hand experience.
8. Lamborghini
This manufacturer of luxurious sport cars is not inferior to others in its promo campaigns and original online presentation. As usual, you can enjoy the whole power and spirit inherent to elegant and refined Lamborghini vehicles by means of an incredible video.
9. BMW: Connected Drive
The circular menu that is placed at the heart of the front page is designed to walk you through various key features that according to the team’s opinion are beneficial and worth your attention. Each element is connected to a small representative video that displays the advantages of buying a new BMW.
10. The New Bentley Flying Spur
Though the website does not include any sophisticated dynamic elements or cutting-edge animations, it still instantly draws your attention mainly because of its powerful impression that radiates authority and luxury. With the help of vertical scrolling you can take a closer look at the car.
11. Skoda Rapid Spaceback
The welcome section is effectively split into 2 parts each of which is dedicated to advanced techniques that are in-built in the new car and are beneficial factors as well. By choosing the item you get the opportunity to interactively explore the brand-new car’s possibilities.
12. Audi CES
The website is based on a two-sided interaction that includes you (to be more specific, your webcam) and the project itself. It lets you more vividly explore the Audi CES highlights and personally delve into its world of sophistication.
13. Skoda Yeti
The home page makes use of a simple slider that showcases the vehicle in different general and sometimes even funny situations. It is an attractive tool that evokes positive feelings.
14. Renault Zoe
The full-screen photo-based navigation gets the whole online visitor’s attention. The team strongly relies on a visual impact that is produced by spectacular images. It also comprises some extra navigation panels that let you “dig” into the new Renault Zoe even deeper.
15. Citan
Here, the layout as well as pattern of demonstrating a car’s possibilities is time-proven and commonly-used. The website includes such basic features as 360° view, gallery with spectacular shots, special offers and digital brochure.
16. The New Lexus LS
The website has a simple yet sophisticated look. It produces a quite strong impression thanks to clean elegant design, pleasant coloring and of course, some fantastic non-static elements and animations.
17. Maserati
Much like the previous example, the website sets up a strong general feeling thanks to a clean design. The solution of stripping away all extra graphical stuff including textures produces a really dramatic effect and easily establishes a proper spirited atmosphere.
18. Golf GTI
This is a fully interactive website that includes some eye-catching features. You can use a simple drag-and drop technique for exploring the website as well as taking a closer look at other autos.
19. Fiesta Movement
This is a blog-style website that leverages calm and friendly coloring and some well-crafted graphical user interface elements. Here the car and its owner are the focal points.
20. Golf
The website utilizes a pleasant technique of leafing through pages that are brought to life with the help of vertical parallax. The brochure-style layout in conjunction with an illustrated background let you feel as if you are in the clouds.
Conclusion
At last, leading car manufacturers have turned their attention to huge the online audience and started to gratify it with topnotch websites that skillfully employ cutting-edge techniques, classy styles and spectacular photos. They are real promo instruments that effectively advertise autos.
Have you ever purchased a car on the strength of the manufacturer’s online promotions? Have you been involved in creating websites for the industry? Please share your opinions and links with us in the comments section below.