5 Tips and Tricks For An Effective eCommerce Site With 10 Brilliant Examples

5 Tips and Tricks For An Effective eCommerce Site With 10 Brilliant Examples

This post covers the unique core aspects of e-commerce sites that make online shopping possible. Customers appreciate the convenience of ordering online, but if a site is cumbersome, is veiled about its pricing and polices, or does not seem to provide personal benefit, they leave.

E-commerce holds the promise of making customers’ lives easier and more enjoyable. They can find things that they otherwise would never come across, and they can order anywhere, anytime, with only a few button clicks. People enjoy the pleasure of the discovery, the simplicity of the process, and the convenience of the delivery. But on many e-commerce sites, customers do not always understand what’s being offered and whether it will be of any personal benefit.

An Effective eCommerce Site

Make It Clear Why People Should Purchase from You

It’s important to make clear from the outset what value you’re providing to customers. Why should they purchase anything from your website? Do you offer low prices? Fast shipments? Unbiased, high-quality product reviews? A wide selection of products? A specialized set of products that are hard to find? Ease of use? This is your up-front value proposition, the core value that is woven into the design and organization of the entire website.

Amazon Ecommerce Page

Amazon.com offers all of the basic features that an e-commerce site needs, and many of the advanced features as well. It adds value by show customers items they might want on a homepage customized for them.

Provide Many Ways to Find Products

Web sites must provide multiple ways to navigate because customers look for products in many different ways. Some customers know exactly what they’re looking for and want to type the name of the product into a search bar and jump straight to that product’s page. Predictive input can help streamline the product selection process further. Other customers have only a vague notion of what they’re looking for and want to explore lots of browsable content to get a better sense of what’s available.

Patio Furniture Covers Navigational Options

Find new ways to help your customers scratch itches they didn’t even know they had. Tell your customers what new and interesting products you have by showcasing Featured Products on your Homepage portal. Help them find related or more expensive versions of products by cross-selling and up-selling. Drive more sales by providing personalised recommendations specially tailored to their individual interest and needs.

Urban Outfitters Product feedback

Finally, offer a recommendation community in which customers can provide feedback and comments on products. By fostering a thriving community, you are partnering with your customers, having them create new content for your web site, and, in effect, providing everyone with yet another reason to visit your web site again in the future.

Keep It Convenient

Leblas Clean Product Details

Customers love to be able to search vast stores of information, see many clean product detail pages that provide thorough descriptions, and compare products. In doing so, they can make more educated decisions about the products and services they need. On the flip side, if the information you provide is not easy to find, your customers will become frustrated and perhaps even leave. Finding one thing they like may motivate customers to look for other things they like. A site that facilitates collecting multiple items in a shopping cart can greatly simplify the shopping process.

Teasta Call To Action

Keep customers focused on their tasks so that they don’t become distracted when they go through the quick-flow checkout process. Customers might abandon the entire order if checkout doesn’t seem simple and straightforward. Remember, at this point their goal is to finish shopping, and your goal should be to close the sale as smoothly and as quickly as possible.

For an e-commerce business that might benefit greatly from impulse buying, it’s a good idea to create a site that supports as many computing platforms as possible so that customers can act on their impulses whenever and wherever they are. The Mobile Screen Sizing, Mobile Input Controls, and Location-based Services patterns can help you incorporate mobile Web capabilities into your sites.

Consider Including Some Advanced Features

Amazong Gift Giving Option

After you’ve solved the basic mechanics of shopping and purchasing, you might want to look at some more advanced issues. For example, many people purchase products as gifts for other people. Gift Giving involves numerous details, such as wrapping, receipts, personalized notes, returns, and buying multiple gifts and sending them to multiple destinations.

JCPenny order tracking

As another example, some people may be interested in seeing their order tracking and history to check the status of their purchases or see what they’ve bought in the past.

Avoid Surprises

Customers want to know what to expect when they start shopping because it will take at least a few minutes to complete the transaction, and they don’t want to have a surprise toward the end. Full disclosure about site polices up front is important to shoppers. They generally have 3 areas of concern:

1. Privacy and Security

Etsy Privacy Policy

Customers value their anonymity because it provides them with a sense of privacy and security from being defrauded or abuse by people who gain access to their personal information. Build trust by establish a set of fair information practices that will be followed throughout your company, and make these practices clear in your privacy policy. Also be sure secure connection whenever personal or financial information is being transmitted.

2. Additional charges.

Sometimes, customers find products at a lower price when shopping online, but only discover that the shipping and handling charges erase the savings. Granted, if people factor in the time saved because they’re not personally travelling to and from the store, shipping and handling costs can sometimes be justified. However if the costs of shipping and handling are surprisingly high, shoppers become discouraged. They think the online merchant is trying to trick them and they become distrustful. Providing information about all the costs involved with a purchase early in the shopping experience will build trust.

3. Returns

Freemans Returns Policy

Although some people may never shop online, more will shop on a site that provides easy returns because they know that, if what they buy doesn’t work for them, they can return it for a full refund.

10 e-Commerce Sites Worth Your Attention

Disney Store

Disney Store

Disney store site has very sophisticated navigational options for the users to choose from. It contains extremely detailed shipping information that gains the trust of their shoppers.

Munich My Way

Munich My Way

Munich My Way’s images are very clean and consistent. It not only has very clear sizing details, it also allows users to fully customize the products. The whole site is clean so users can focus on the products their purchasing without any distractions.

Pong Cheese Shop

Pong Cheese Shop

Pong Cheese Shop offers gift -giving services in their site. You can enter a personal message in the checkout and they will hand write it onto a card for you.



Archiduchesse is one of the smartest e-commerce sites around. What’s so great about this e-commerce site, is that the user is just 2 clicks away from the ‘Check-Out’ button. This increases the functionality of the site, and easy purchase could also mean higher sales.

Abel & Cole

Abel and Cole

In the homepage of Abel & Cole, it states very clearly why people should shop with them together with 4 reasons. This is their up-front value proposition and the core value that is woven into the design and the organization.

Accessories Online

Accessories Online

Accessories Online is a good example of clear Call to Action at above the fold of the site. The site has catered a selection of categories for different user needs.


In Case

InCase offers not only clean and attractive product details, it also has the images of the product in different views. Thorough product details and reviews allows users to decide on their purchase more accurately too.

Soup Studios

Soup Studios

Soup studios sells very unique and one of a kind pottery, and ornaments. Their up-front value proposition is strong and the content and labels chosen have shown customers why they should buy from them.

Better Closet

Better Closet

Better closet provides many navigational options so users can search for their desired product easily.

Mutant Shop

Mutant Shop

Mutant Shop sells very funky and interesting crafted toys. Its clean product details and bright colours invites the users to click on further and view their products.


Differentiate your site so that customers know why it’s compelling and valuable. Give shoppers browsing and searching tools, and provide rich, detailed information about your products and services. Make your site accessible to everyone. One every page include clear links to your privacy and security policy, shipping and handling polices, return policy, and frequently asked questions. Let customers collect items in one place and check out quickly, with minimal distraction.

Charlotte’s interest is in web interface and design as well as motion graphics. Her absorption with her work is mostly due to her attention to detail and passion for the world of design. Winding down after work, which consumes much of her time; she enjoys traveling, exploring new places, gastronomy, and fashion.


  1. / Reply

    Thanks for this great article. Not only it provides great examples of actual eCommerce websites; but, it also is very informative and provides guidelines for creating a better customer experience website. Therefore, inviting the customer’s return to shop again.

  2. / Reply

    This article has been shared on favSHARE.net. Go and vote it!

    • rod,
    • August 27, 2009
    / Reply

    I think a great advanced feature to add is a universal wish list like http://www.wishpot.com or one of those kind of sites.

  3. / Reply

    Some really useful tips here plus the gallery of sites are most impressive! Thanks for the post!

  4. / Reply

    Thanks for this nice article.

  5. / Reply

    Great article – so many basics people forget about.

    • PatP,
    • August 27, 2009
    / Reply

    Nice gallery of sites! Very impressive designs. I notice that the graphics and fonts are getting larger.

  6. / Reply

    Great write up with just the right kind of examples. The sample screenshots are colorful and attractive.

    • Joe Gannon,
    • September 5, 2009
    / Reply

    One thing you didn’t mention is the importance of understanding the sales process. That means providing the right information at the right time. Some sites do well at follow-up – which is all part of traditional sales. Also remember that some products need more info to make an informed decision. And this is more than just asking people for a review. As an example, consumer electronics products need more than product info since the user will be overwlelmed with the choices. Good sites like Bestbuy.com seem to want to help users understand the products and give them the info.

      • Charlotte,
      • September 9, 2009
      / Reply

      Thank you for raising that point. Much agreed.

  7. / Reply

    Something our clients request often based on thier customer feedback is the request for larget images, particularly with clothing and products. a recent project we completed was http://www.atvquadbikes.com although temporarily not accepting payments, it coves many of the aspects discussed in a simple and easily accessible format.

    • Talha Khatri,
    • November 26, 2009
    / Reply

    examples of different Websites really help in making a new website.

  8. / Reply

    Strong article with great screenshots. I would agree these points are certainly up there in the ecommerce priority list.

  9. / Reply

    Very helpful/insightful tips! Keep the solid content coming Charlotte!!

  10. / Reply

    Thanks for this list and the examples, should help me with future web design projects. I think on the whole, e-commerce sites should focus on conversions and that is just what this article does!

  11. / Reply

    Really good examples.

  12. / Reply

    Great tips, especially “provide many ways for customers to find your products.” Having items out in multiple marketplaces and venues is really key in increasing visibility!

    • jetski,
    • September 20, 2010
    / Reply

    Wow great article i love it!
    Would you like to post another topic? like, how to prevent buyers and seller from fraud and scammers thru online shopping, ti would also be great i guest.


  13. / Reply

    The incase website is pretty nice, simple photos, but it looks very artistic !

  14. / Reply

    wonderful tips, i wanted to develop the ecommerce website exactly same as displayed here.

  15. / Reply

    Thank you for list and great tips.

    • Sam,
    • January 22, 2011
    / Reply

    I completely agree perhaps I could add the importance of shipping. Having the cost for door to door delivery upfront on the product page is a key way to help your buyers see the actual price and compare apples to apples.

  16. / Reply

    Great resource, bookmarked thx.

  17. / Reply


    Superb post – and some great examples of web design

    • Susan Smith,
    • May 31, 2011
    / Reply

    Thanks for the post! It was very informative. However as per my point of view creativity is required to create and maintain any e-commercial portal. It should be simple, easy to understand and user friendly for the customers. That’s more important because it will save time of the user to find anything online..

  18. / Reply

    Really useful tips, thanks.

  19. / Reply

    Great tips. Love the 10 sites that worth viewing. By the way, how do you find them? Google?

  20. / Reply

    Well written and full of useful tips and the website designs of ecommerce websites are awesome. Thanks a lot and i have bookmarked this site for my reference.

  21. / Reply

    Awesome – One of the best e-commerce advice & tips article online. Thanks

    • Como,
    • November 7, 2012
    / Reply

    Excellent article! It gives “must” tips for better customer service and amazing examples of effective eCommerce. Fully support the thought about “providing many ways for customers to find your products”. It’s also important to know the audience and how to offer your products in order to attract buyers.

    Thanks for the useful article.

    • Burc Tanir,
    • June 16, 2015
    / Reply

    Lovely article gathering many important aspects in one piece.

    I totally agree that trust is the core element of all sorts of business, so that’s also the case for e-commerce.
    And pricing is actually a channel to build trust between retailers and shoppers.
    Appropriate pricing which delivers products at competitive prices and also with satisfactory profit margins can be set by using price intelligence tools like Prisync or others easily.

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