Storytelling and Interaction: Engage Your Visitors

How to engage visitors? It is an age-old question that worries all website owners. Regardless of the type of project, sphere of work and target audience, all we want is to win over as many followers, readers, and potential clients as possible. Of course, the time-tested way of drawing users' attention through interesting information still works well. Content is a king. However, a harmonious symbiosis between text and multimedia as well as relevance of the material should always be taken into account.

But if you want to break away from traditional patterns and surprise visitors with a memorable and unique user experience, there is another modern solution that is slowly but surely earning recognition among creatives. It has already taken its rightful place in the list of web trends of 2015. Creating a storytelling experience is a great way of addressing to your audience in a captivating manner. Thanks to the parallax effect, a bunch of interactive details, subtle motion and refined flat style that accompany almost every such project, the method has managed to produce fantastic results that leave no one indifferent. Today's collection reveals dozens of fresh case studies to prove this.

Telling a Story in Web Design – Examples

Let’s Make History

The website features a series of mind-blowing watercoloresque artworks that charm with intense and vibrant coloring and flawless execution. It instantly entices you in and absorbedly takes you from the header to the footer, stirring up interest in each section.

Let's Make History

London Skyline Interactive

In order to get the whole idea of Kurve's London Skyline Interactive, you should look through the entire website first. You can do it with the help of the arrow keys or scrolling. The project is driven by a neatly crafted horizontal parallax that brings to life tiny details, as well as serves as a supporting device for a fully illustrated environment.

London Skyline Interactive

Ionic Security

Ionic Security tries to win over potential clients through offering them to plunge into a subtle storytelling experience bolstered by some minor animations. The solution unobtrusively sheds light on their sphere of expertise and potential of the agency.

The only drawback is that you are allowed to navigate only with one control and only in one direction.

Ionic Security

Mr. Sketch Scented Markers

The website offers you to take a look inside the factory through demonstrating the manufacturing process in a graphic manner. Fully illustrated environment in tandem with scrolling technique creates the fantastic visual storytelling experience.

Mr. Sketch Scented Markers

Tannbach

Tannbach is an entirely interactive website that is going to take you on an actual visual experience. The website fascinates by its picturesque scenes, tiny dynamic details and skillfully dished out information and videos. Subtle motion that enhances elements of the composition significantly contributes to the general feeling.

Tannbach

TKMontreal

TKMontreal is a promotional website that is neatly crafted and charged with subtle motion. Everything looks alive and intriguing. The fully illustrated environment easily gives the content the dominant position as well as recreating a pleasant atmosphere.

TKMontreal

Kumite by Red Bull

As befits any industry giant such as McDonalds or Coca-Cola, Red Bull is famous for its fantastic and highly engaging websites that gain users’ attention right away with unique ideas and professional execution.
Kumite is another website from Red Bull that can boast an excellent storytelling experience. It owes its sparkling appearance to a lovely and subtle Japanese theme.

Kumite by Red Bull

Canal TP

Canal TP greets the online audience with a dynamic front page where the carefully crafted environment is supported by subtle motion. The project certainly has an element of playfulness that urges users to scroll down and take part.

Canal TP

Diagnosite

Diagnosite makes the most of flat style and a gorgeous bright color scheme, engaging users in a frisky and visually intriguing manner. The project keeps everything interesting and maintains users' attention right to the end.

Diagnosite

Volkswagen Electrique

Here every detail counts. An automotive website based on a fully interactive environment demands interaction from users in order to reveal benefits and essential features. The idea is brilliant, and the realization is simply astonishing and captivating.

Volkswagen Electrique

Resanova

Resanova includes a bulk of friendly animations that establishes friendly and appealing aesthetics. While illustrations are made with a splash of personality, the scrolling mechanism ties everything together providing users with a great storytelling experience.

Resanova

Evinrude

Evinrude demonstrates how to promote a new product properly and keep users' focus on it till the end. Combining clean grayish gradient canvases, a considerable amount of whitespace, well-formatted text blocks, dynamic details and spectacular photo shots together add visual interest to the project and form a pleasant experience.

Evinrude

TGV Lyria

The website has a distinct eye track that shows the way of exploring the project. Along the journey you will encounter various pointers that open a lot of interest, enriching your stay. As usual, a magnificent storytelling experience is achieved through a perfectly executed blend of refined illustrations and robust scrolling mechanism.

TVG Lyria

Movement of Data

Movement of Data is an informative website that aims to explain complicated things in simple language. Thanks to spectacular and intelligible illustrations, the website will be interesting to everyone.

Movement of Data

Prince AV

The website exemplifies how the agency helps people to organize their events. It delivers the necessary message, naturally reflects the concept, embraces the idea and provides visitors with an excellent visual experience.

Prince AV

New Jumo Concept

New Jumo Concept easily catches the attention with its range of impressive photos. The product is presented in all its glory. The landing page includes some focus anchors that inevitably involve users, arouse curiosity and hold the attention.

New Jumo Concept

Live To Change The World

Live To Change The World tells a beautiful story that shows how to unleash your potential via social entrepreneurship. The project draws users in with its splendid cosmic theme beautifully populated with statistical data and bolstered by some minor animations.

Live To Change The World

Brandca

Brandca evokes positive emotions straight off. Although at first it seems that the website has a messy and clumsy appearance due to the richness of an illustrated scene and riot of colors. However, the page looks intriguing and appealing, leaving users with a distinct impression.

Brandca

Faber Castell

Faber Castell offers you to go on a sumptuous journey realized on the basis of brilliant sketches that are filled with positive emotions. The website lets you move from left to right and find out interesting things along the way.

Faber Castell

Conclusion

The storytelling approach is quite popular among web developers nowadays though it demands a great deal of effort, much time and mastery of skills. Done properly, it engages users more effectively and is able to leave an indelible imprint on the memory.

Opinions expressed in this article are those of the author and not necessarily those of Onextrapixel.