Bold, Creative Lettering in Logo Design

by in Inspiration on 15th Apr 2014 · 0 Comment

Logo designs come in many forms, and one of my favourites is the use of unusual, interesting type. The lettering that’s used for a logo design can have a huge impact on the way the final design feels, and the personality that it carries with it. The same word written with a chunky, rounded type could appear playful, while a more cursive, hand-written style could come across as elegant and stylish.

Typography has a remarkably powerful impact on the way designs come across, and this is especially true in logos. I wanted to highlight some beautifully crafted logo designs that all use lettering brilliantly. These are designs that have put the type at the forefront of the design, and have made use of custom lettering to make sure that the logo truly fits the brand identity that they represent. I hope you find the collection interesting.


Bold Typographic Logo Design

Custom Type Logo
Custom Type Logo

Brass & Lyre
Brass & Lyre

Sonoma
Sonoma

Logo Exploration
Logo Exploration

First Saturday
First Saturday

Superior
Superior

Infinite Clothing Company Logo
Infinite Clothing Company

Super Motor Company
Super Motor Company

BrightWood Mountain Logo
BrightWood Mountain Logo

Voyage
Voyage

Dhata Logo
Dhata Logo

Surf
Surf

Spark & Crave Logo
Spark & Crave Logo

Flipkard
Flipkard

Atactic Logo Design
Atactic Logo Design

Rover 2
Rover 2

Adorable Logotype Refining
Adorable Logotype Refining

Intro Script
Intro Script

Xchange Nozem Amsterdam
Xchange Nozem Amsterdam

Vita
Vita

Conclusion

If you’re designing a logo for a new brand and you’re struggling with a way to inject some personality, why not try creating your own custom lettering? It involves a lot of hard work and effort, but when it’s done well the results can be astounding.

If you’re particularly proud of your logo design and you’d like to show it off, I’d love to hear about it in the comments below.

David works for Radley, who create beautiful handbags. He enjoys building web apps and studies user interface design.