Sports Websites or How to Kill Flat Design

by in Inspiration on 31st Dec 2013 · 0 Comment

Choosing a color scheme for any website is not an easy task. Why is it more difficult than it looks? The colors are your second identity, right after your logo. Think about Orange, when you see an ad you don't have to be a genius to know who the advertiser is. Also, with the help of colors you can highlight the most important parts from your website but you have to do it right. Wrong choices may turn your work into dust.

Sports websites are in that category where you have to rely on colors too. The competition in this field is tough, news is all over the place, and the number of online readers is growing. With all this flat design 'movement', they stick with their strategy and I really appreciate that these websites are delivering what we want, the mighty content.

As you'll see in the list below, the UI experience is not that great, the design itself for some of you could be outdated, they don't have outstanding or unusual color schemes, BUT focus on HOW they use colors in bringing news or tickets sales in front of our eyes.

Examples of Sports Website Design

Note: After each website screenshot, you'll find the most important colors they used.

Liverpool FC
Liverpool FC

Liverpool FC Palette

Badminton Center
Badminton Center

Badminton Center Palette

Men's Fitness
Men's Fitness

Men's Fitness Palette

Tottenham Hotspur
Tottenham Hotspur

Tottenham Hotspur Palette

SB Nation
SB Nation

SB Nation Palette

Sky Sports
Sky Sports

Sky Sports Palette

Fox Sports
Fox Sports

Fox Sports Palette

CBS Sports
CBS Sports

CBS Sports Palette

Sports Illustrated
Sports Illustrated

Sports Illustrated Palette

Golf Digest
Golf Digest

Golf Digest Palette

Conclusion

As you can see most of these sites have something in common: they use bright colors to show what they think is important ... ok and the point is? To be honest, this article was not meant to be a long list of sports websites. From the beginning I wrote it with a question in mind and I want to know your answer: It's life without flat design.

Is flat design only a passing trend or will we see sports websites starting to use it too? I'm curious, what are your thoughts?

Iulian is a web designer from Romania. He is also a blogger, happy father, husand and Liverpool supporter. Metal music lover, coffee addict, traveler and nature lover.