Effective Website Taglines: Getting the Message Across
A tagline is very often overlooked and omitted from website design and branding, but taglines can make an impact and can help your site and brand with first impressions. It is not by accident that some of the biggest companies in the world have catchy, memorable taglines such as 'Just do it', 'Have it your way', 'The real thing', and 'I'm lovin' it'. I'm sure you know which company owns each of those taglines, if not they are (in the same order): Nike, Burger King, Coca Cola, MacDonalds.
When creating a tagline, you have to decide what it is that you want the phrase to refer to – your products, your style or any other aspect of your business, like your friendly approach, etc. Then you should 'brainstorm' – write down every word you can think of that is relevant to the message you want your tagline to impart, then start rearranging them until you have something you like.
Of course there is much more to creating a tagline, and it can take time and patience to fall upon the perfect phrase for your site or business.
Effective Website Taglines: Getting the Message Across
The following selection of website taglines are a great source of inspiration and can give you some great ideas for creating your own tagline.
Creative Taglines
We create dreams, one pixel at a time
Engineered to play
Stories are better in Color
Where wine meets design
A guide for prospective students and lifelong learners
Creative explorers
Delivering quality oohs and aaahs since 2000
Yesterday will be here before you know it
The Ray C. Anderson Foundation
Brighten your corner of the world
A Human Experience Agency
Demonstrable analytical modeling of the general theory of fun!
From zero to hero in 15 minutes
Technology. Twisted.
You're only a stranger once
Geek is chic
