Effective Website Taglines: Getting the Message Across

A tagline is very often overlooked and omitted from website design and branding, but taglines can make an impact and can help your site and brand with first impressions. It is not by accident that some of the biggest companies in the world have catchy, memorable taglines such as 'Just do it', 'Have it your way', 'The real thing', and 'I'm lovin' it'. I'm sure you know which company owns each of those taglines, if not they are (in the same order): Nike, Burger King, Coca Cola, MacDonalds.

Effective Website Taglines: Getting the Message Across

When creating a tagline, you have to decide what it is that you want the phrase to refer to – your products, your style or any other aspect of your business, like your friendly approach, etc. Then you should 'brainstorm' – write down every word you can think of that is relevant to the message you want your tagline to impart, then start rearranging them until you have something you like.

Of course there is much more to creating a tagline, and it can take time and patience to fall upon the perfect phrase for your site or business.

Effective Website Taglines: Getting the Message Across

The following selection of website taglines are a great source of inspiration and can give you some great ideas for creating your own tagline.

Creative Taglines

Creative Pundits

We create dreams, one pixel at a time

Creative Pundits

Coloud Headphones

Engineered to play

Coloud Headphones

Color

Stories are better in Color

Color

Creations Uncorked

Where wine meets design

Creations Uncorked

Bridgewater State University

A guide for prospective students and lifelong learners

Bridgewater State University

Studio Airport

Creative explorers

Studio Airport

Dice Media

Delivering quality oohs and aaahs since 2000

Dice Media

Southtree

Yesterday will be here before you know it

Southtree

The Ray C. Anderson Foundation

Brighten your corner of the world

The Ray C. Anderson Foundation

SquatDesign

A Human Experience Agency

SquatDesign

Keynes for Kids

Demonstrable analytical modeling of the general theory of fun!

Keynes for Kids

Echurrasco

From zero to hero in 15 minutes

Echurrasco

TechCult

Technology. Twisted.

TechCult

Successful Blog

You're only a stranger once

Successful Blog

Geeksugar

Geek is chic

Geeksugar

Personal Branding Blog

Navigating YOU to future success

Personal Branding Blog

Advergirl

Yeah, I have an opinion about that

Advergirl

1K Dims

A thousand dimensions for web apps

1K Dims

Spacho

Passion. Luxury. Romance

Spacho

SEO4

SEO and Web Design, that's it!

SEO4

Burgered

Never Burgered out

Burgered

AOL's Homepage for Heroes

Connecting our troops connects us all

AOL's Homepage for Heroes

Elevation Studios

Up, up... and away!

Elevation Studios

Dunlop Tire

There is road everywhere

Dunlop Tire

Bloom Search Marketing

Expect Awesome!

Bloom Search Marketing

Okeanna

Relax beyond civilization

Okeanna

Doctor License

The right cure for licensing pains

Doctor License

Short, Sweet and To-The-Point Taglines

Chocolate Coded

Coded perfectly every time

Chocolate Coded

Intrepid

We build amazing apps

Intrepid

Sierra Mist

The natural choice

Sierra Mist

Mobile Statistics

Bringing statistics to life

Mobile Statistics

Create Digital Media

The art & science of app creation

Create Digital Media

Harvest

Because time tracking should be easy

Harvest

Pixeno

Hosting for creative professionals

Pixeno

Cage

Collaboration just got a whole lot easier

Cage

Responsive Team

We code responsive websites

Responsive Team

Lift

Smart. Simple. Effective.

Lift

Design Basement

Fine free wares

Design Basement

Cellcode

Gets your business mobile

Cellcode

Zag Studio

Zag makes it better

Zag Studio

Olam Solutions

Simply innovative

Olam Solutions

Custom Fit Online

Making the web work for you

Custom Fit Online

Solo Studio

A very very little interactive agency

Solo Studio

Mark Lamb

Useful, usable, beautiful

Mark Lamb

Conspiracy

One step beyond

Conspiracy

Pixil 3D

Bring your ideas to life

Pixil 3D

PixelStadium

Launching websites since 1999

PixelStadium

Carib'Fruits

Les fruits sont notre passion (Fruits are our passion)

Carib'Fruits

More About Taglines

Here are the links to a few articles on how to create your own tagline and why you should:

Conclusion

Hopefully you have discovered some real reasons for having a tagline, as well as gathering some inspiration for an effective tagline for your site, business or brand.

Which tagline stays in your mind the longest and which one did you like most? Please share your thoughts about taglines with us in the comments section below.