Good packaging design is a formula; traffic stopping, relevant design + innovative and intuitive forms + language that speaks to the consumer's values. When it comes to food packaging, getting consumers to fantasize about what this food might taste like is paramount. Effective food packaging curates insatiable cues that lead consumers to act irrationally and impulse buy based on the promise of a delicious reward.
Here are our 10 top picks for the tastiest food packaging design for their ability to tantalize our taste buds even before we’ve taken a bite.
10 of the Tastiest Food Packaging Designs
Sir Kensington's Scooping Ketchup
When a ketchup giant has cornered the market for so many years you may think that there is little opportunity for a newbie. Enter Sir Kensington Ketchup. Their innovative design brings sophistication to this often scorned condiment so much so that it may even be dinner party worthy. Gasp!
King's County Jerky Co
Beef Jerky is a fairly no-frills type of food. And what could be more reflective of that than this simple paper package. King's County’s bag is a strong departure from the usual plastic wrappers we see in this space and it’s also reflective of this product’s natural heritage. When you are used to seeing beef jerky marinating in its own juices within a tightly wrapped plastic film, this paper version certainly ups the gourmet ante and makes us want to sink our teeth right in.
Sheffield & Sons for Bloom Grocery
I’m no whiz in the kitchen, but the Bloom Grocery’s line of private label spices makes me yearn to be the next iron chef. The diaphanous vials let the integrity of the product speak for itself and the colorful, information packed labels, add to the visual delight. Spicy!
Let’s face it, we may not always be in the mood to eat our greens, but Steve’s Leaves is making it a way more enjoyable experience. From the tongue-in-cheek copy to colorful designs geared towards shopability, these are not your average leaves. I never thought I’d be lusting for watercress?!
Bravo to Terra, for their potato-chip innovation. Not only are these chips more nutritious, but they look absolutely delicious. The colorful array speaks of the various flavors and textures each bag holds and references the naturalness of this snack. You can practically taste the euphonious crunch you are about to experience!
We have to applaud Waitrose for having some of the tastiest private label packaging across the board, but this pizza packaging takes the cake. Even as a gluten-free consumer, I’m yearning to take a bite. The artful cut-out is a nice reference to portion size but also highlights the use of wholesome ingredients. Simply mouthwatering!
The bottle shape is iconic, we’d know it anywhere. Pom blazed a trail in the beverage category with this unique shape that pays homage to the powerful anti-oxidant-packed pomegranate you are about to imbibe. The rich colors of this natural beverage shine through to captivate consumers. It screams “Drink me!”, in a way that very few have the willpower to ignore.
Haagen-Dazs did a tremendous job with their packaging for five. This all-natural ice cream is prepared with only 5 wholesome ingredients and the pureness of their package is reflective of this natural philosophy. The use of singular flavor images amidst the clean backdrop makes us yearn for a taste of this frozen slice of heaven. I’ll take two, please.
Gu Chocolate Puds and Fru Fruity Puds
Pre-packaged desserts have never looked so good. The sumptuous desserts are at the forefront of these packaging designs so when you hit your 4pm sugar crash, these morsels feel like a little slice of heaven. Somehow when something so sinful is packaged in something so delicious…you feel a little less guilty.
And last, but not least, we have Migros’ private label packaging. From the beautiful photography to the stark white backdrop, this elegant and impactful package from the Swiss retailer is simply divine. Throwing this in your shopping cart makes you feel more like a gourmand and less like a glutton.
If you’ve reached the bottom of this post and you’re feeling hungry, congratulations, your subconscious is buying in exactly the way marketers had hoped! We eat with our eyes as well as our mouths and the visual experience can be as satisfying as what we taste. So when you’re designing your food packaging the most important question you can ever ask yourself is, “Does this look good enough to eat?” Bon appétit!
Which one of the above showcased food packaging designs is your favorite? Let us know at the comment.