Controversy in advertising is really nothing new, and if the controversy is intentional, the purpose is to be hard-hitting and get a point across in a harsh and direct manner.
Some advertisers use images to hit hard, some use words, which is a more subtle way as the image is usually not in the least offensive, so you have to stop and read the ad to see the controversy.
Cultural differences mean that some adverts that appear controversial or offensive to you, may not offend someone from a very different cultural background.So there will, no doubt, be advertisements in this showcase that you find controversial, offensive, rude or in very bad taste, and others that will not affect your moral senses whatsoever – it is going to depend very much on your culture.
We previously featured 80 such advertisements in our article 80 Extreme Advertisements That Will Challenge Your Mind and today we bring you 60+ more adverts from around the globe that will definitely challenge your mind and make you think… again!
Extreme and Controversial Adverts
Arano: Blind Taste Test
Coco-de-Mer Erotic Boutique
Keimling Vegetarian Restaurant Chain
Playstation 2: Scars
Playstation 2: Panties
Monster.com: Wrong Job, Barber
Sisley: Fashion Junkie
French Aids Awareness: Scorpion
Pink Ribbon: Survived
Children and Adolescents Reference Center: Peter
CONAC Chilean Corporation Against Cancer: Brown
Adam le Adam, Community For The Elderly: Hangman’s Noose
Brita Water Filtration Pitchers: Brunette
Volkswagen Touran: Kidnapped
Anything & Whatever Soft Drinks: Farm
Roy Awards: Eyes
Ligue Internationale Contrele Racisme et Lantisemitisme: Cleaning Lady
Der Doctor Guerrilla: Brain
Marie Claire: Mouth
Good Parent: Girl
PIA! (Peace in Action): Chad T-Shirt
Australian Mitochondrial Disease Foundation: Stay in Bed Day: Bed
IndyAct: Snow Leopard
Deutscher Tierschutz Bund e.V.: Animal Rights, Pig
MTV Serbia: Teen Mom
Just Liquid Hand Wash: Maggots
Bucharest Traffic Police: Meet New People, Stretcher
Action Group for World Solidarity: Talent
CPD Prevention and Citizenship: Grave
Toyota Prius: Killer
St Matthew-in-the-City: Wine
France ADOT: God
Luxor Hot Tubs & Saunas: KKK Vs Afro
Tamayo Museum: Heart
Hell Pizza: Hell Cross Bun
Amnesty International: Swimming
Amnesty International: Weight Lifting
Samsung WF338AAB: Ink
Association de Defence Contre le Tabac: Girl
International Society for Human Rights: Burka
JBS Mens Underwear: Nurse
McDonald’s: Baby Ronald
Backerei Troller: Really Good Bread
Diet Coke: Tiny Behind
Antonio Federici Ice Cream: We Believe in Salivation http://adsoftheworld.com/media/print/antonio_federici_ice_cream_we_believe_in_salivation
Antonio Federici Ice Cream: Immaculately Conceived
Eden Wasabi Chips: Pinching
Eshe Streetwear: Brainwashin’ Brian
IP Press Men’s Magazine: Kennedy Assassination
Were you stunned by many of these advertisements, or did you find most of them quite acceptable? There is no doubt that there are certain subjects that are used to shock, such as hard-hitting adverts including children, animals, historical characters such as Hitler, sex, etc. There are also some advertisers who nearly always use shock tactics to get their point across, such as Amnesty International, and PlayStation 2 went through a shocking-ad campaign.
Please share your thoughts and opinions with us – let us know which of these adverts affected you most and which you found to be very mild advertising.
Opinions expressed in this article are those of the author and not necessarily those of Onextrapixel.
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