Have you ever walked into a boutique store with bad lighting, crappy music, and a weird smell? Feel like buying anything? Well the same goes with online stores - and that's why web design and UX is so important in the world of ecommerce. In addition to killer products and awesome copywriting, an ecommerce site should have intuitive navigation, a straightforward checkout flow, and it needs to look amazing. All of which fall under the auspices of design.
Stores Built on Shopify
Shopify is an ecommerce platform that's well known among the design community. A lot of well known designers, like Jeffrey Zeldman and Tina Roth Eisenberg sell their wares via their software. With Shopify, online store owners (or their web designers) can customize templates from their theme store, or start from scratch in order to create some incredibly well-designed sites. In this showcase, I've rounded up 20 of their most beautifully designed stores:
It goes without saying that to properly enjoy this gallery of online stores, you should stroll their digital isles a bit. As you know, design isn't just about making a website look pretty; it has a profound effect on how visitors perceive and interact with a website. The visual aspect of an online store must be tailored to both the product (or brand) and customer expectations.
You’ll notice all of these designs have excellent quality product photo, clearly defined navigational elements, convincing call to action buttons, and a simple, user friendly layout. Not to mention they look stylish, modern, and don’t have crappy music or a weird smell. Which are your favorites, and why?