Remember the days when social media marketing consisted of having a Twitter account? Lists of tools for Twitter posting have become par for the course. There’s another app born every minute that does something with Twitter. And yes, Twitter is important. It’s very important, but you’re busy. You don’t always have time to log into the ever growing list of social networks.
Right now, There's the Big 3
Twitter - We all know Twitter. That wonderful 140 character juggernaut. Bite sized posts, big results.
Facebook - With Facebook Fan Pages and everyone and their mom coming onto the platform, it's not the place to just post pictures of you dancing on the table at your friend's birthday anymore. Facebook has become a serious business tool.
Linkedin - Often looked at as the red haired step child of the "big 3" Linkedin has a lot to offer a business. Groups are a hugely underutilized feature, and even status updates are more widely read and interacted with.
So, as you can see, just focusing on Twitter leaves a couple of stones unturned. Here's 5 tools to help you go cross platform!
Your one stop dashboard
MarketMeSuite is the free social media dashboard that lets you schedule, auto-post RSS, and post in real time to Facebook at the same time as posting to Twitter and Linkedin. You can also view your newsfeeds and add comments from inside the app.
Make the most of it: Don’t stop at cross posting. MarketMeSuite offers about 30 features to have it be your one stop social media management, marketing, and monitoring dashboard.
Timing is everything
Buffer recently introduced Facebook posting to their browser plugin, so if you see some content you'd like to share, but you don’t want to bombard your friends and followers, just click "Buffer" and it will go out at a later time. (Free up to 10 posts in your Buffer)
Make the most of it: Make sure to set the times that you know your audience is around, but you aren’t. This way you can be sure you never miss a chance to get a click.
Price: Free for up to 10 updates in your "Buffer"
A Picture is worth more than 140 characters...
Exclusive for iPhone, Instagram lets you turn your pictures into photographic masterpieces and share them across Twitter, Facebook and Flickr.
Make the most of it: Even if you don’t have an eye for photographs, you can make your shots worthy of sharing by using some of Instagram’s great filters. I love “Amaro” for adding an old school photo look.
Send your blog posts to the social sphere
If RSS is all you need, Twitter feed will automatically post your RSS feed to Twitter and Facebook.
Make the most of it: Delve deeper into the settings. You can set times for when Twitterfeed should send out check your RSS so you don’t run the risk of overwhelming your followers.
Old school e-mail marketing gone social
Don’t forget about old school e-mail marketing. Creating newsletters and e-mail campaigns is still as important is it was pre-social media, but now you can leverage even more from each communication. Constant Contact has a social sharing feature, so you can share your email across Twitter and Facebook in one click.
Make the most of it: Check your analytics in your Constant Contact dashboard. There’s a section that tracks how "Social" your e-mail has gone, which is super helpful for measuring a campaign’s social impact.
Price: Free trial, the flexible planes starting at $15 per month.
Key Take Away
You need to be able to multi-task in this very social world, and the list is starting to grow! Before you know it Google+ will open their API and the tools on this list will have to adapt to include them, as well as any others that pop up. But by using cross platform tools, you’re able to save time and get the most out of each interaction. I hope you’ve found these helpful and would love to know your thoughts.