Beautiful Food and Drink Packaging Design

No matter what marketers are trying to sell us, there must be something about their product or service that draws our attention. With food and drink products that are fighting for our attention on supermarket shelves, packaging design is of paramount importance.

Beautiful Food and Drink Packaging Design


The designer needs to create packaging that will allow the manufacturers to keep the product within the price range of its competitors, and at the same time pique the interest of consumers enough to want to discover the delights inside.
It’s a very tall order for designers, but as always in our modern world, they stand up to the challenge bravely and bring us amazing eye candy in the form of food and drink packaging.

Here is a selection of 35 beautiful and tempting food and drink packaging designs from around the world.

35 Beautiful Packaging

Infuzions
Infuzions

Costco Rebrand
Costco Rebrand

Divine
Divine

Evolve
Evolve

True Coffee HotDog
True Coffee HotDog

El Gaucho
El Gaucho

SX Latin Liquors
SX

Scratch Meals
Scratch Meals

Porkinson
Porkinson

Raw Health
Raw Health

J.J. Pips
JJPips

MDC Foods
MDC Foods

Fresh & Easy
Fresh and Easy

True Rum
True Rum

Silver Hills Bakery
Silver Hills Bakery

Pams
Pams

Watmuff & Beckett
Watmuff Beckett

Blacksticks
Blacksticks

The Natural Confectionery Company
The Natural Confectionery Company

Just Add
Just Add

Tasty Pot Co
Tasty Pot Co

Butter! Better!
Butter Better

Peter Popple’s Popcorn
Peter Popples Popcorn

Lovetub
Lovetub

Mills & Co
Mills Co

Adriana Mini Pasta
Adrianna Mini Pasta

Seryab for Kids
Seryab For Kids

Oriental Leaf Tea
Oriental Leaf Tea

Xinti
Xinti

Mellow Chocolate Spread
Mellow Chocolate Spread

Hammock Bay Rum
Hammock Bay Rum

Babees Honey
Babees Honey

Soso Salts
33 Soso Salts

Long Tea
Long Tea

Sheffield & Sons for Bloom Grocery
Sheffield Sons for Bloom Grocery

Conclusion

Have these designs left you drooling? They all send a strong message that there is something wonderful behind the packaging – whether they are designs or redesigns for a brand or designs for promotional items. An even bigger task for packaging designers is to create designs to tempt the parents to buy the product, then to induce the children to want to consume it. There are some amazing examples of such designs in this round-up.

Which of these products, if any, do you think you could not walk past without buying in the supermarket? Do you think they convey the intended message? Have you come across any other outstanding food and drink packaging that we may have missed from this list?

Please share your thoughts and links with us in the comments below.