Creating a Juice Ad Poster + 3 Filter Forge Licenses Giveaway

Photoshop is a great tool to create scenarios that can be successfully used for poster advertising. The use of Filter Forge 2.0 and its great collection of available filters gives you even more power and flexibility in creating what you want by bringing your creativity to life.

Creating a Juice Ad Poster + 3 Filter Forge Licenses Giveaway


In today’s tutorial, we will combine a couple of stock images and some interesting effects from Filter Forge to create a refreshing juice ad in Photoshop. You’ll learn how to deal with Filter Forge effects and stock images and create elements to match for a brilliant highly professional advertising result.

In addition to that Filter Forge has kindly provided us 3 x Free Basic Edition Licenses of Filter Forge (worth $149 each) to win with this giveaway for our readers community.

Let’s get started!

Final Image Preview

Take a look at what we will be creating.

Fresh Orange Juice

Tutorial Details

  • Program: Adobe Photoshop, Filter Forge 2.0
  • Difficulty: Intermediate
  • Estimated Completion Time: 3 Hours

Note: if you don’t have Filter Forge installed, download and install a free trial version using this link: Filter Forge Download.

Resources Used

The following resources were used during the production of this tutorial.

About Filter Forge

Filter Forge is a versatile Photoshop plugin which lets both novice and expert users create a wide variety of realistic and abstract textures and effects. Users can take instant advantage of over 8194 free community-created filters in the online filter library, or create their own filters in the visual filter editor by assembling them from components such as blurs, gradients, color adjustments, noise, distortions, or blends – without writing a single line of code.

Step 1

Let’s start by creating a new A4 document in Photoshop. For real print purposes you have to set the resolution to 300 dpi. Working with large files improves the project details and allows good printing quality.

Step 1

In addition to that, please bear in mind that we are going to use many advanced filters which require a huge effort from your machine capability so don’t worry if your computer runs slow.

Download the desert image from my blog, it is free for your personal or commercial use.

Open the original desert background image in Photoshop and drag it onto your canvas.

Original Desert Background

Drag a guideline to 1/3 of the canvas.

Drag a Guideline

Step 2

With the Rectangular Selection tool select the area below the guide and duplicate that area in a new layer.

Step 2

Step 3

Download the trial version of Filter Forge and install it.

After you successfully *installed the plugin, restart your Photoshop and you will find it available. Go to Filter and choose Filter Forge from the drop down list.

Step 3

Launching Filter Forge the plugin main window appears as a separate element in your program bar.

The main window is quite big and the user can clearly individuate three segments. With the filters categories on the top-left (1), a preview and settings on the down-left (2) and the chosen filter on the right applied to the image to manipulate (3).

Main Window

Step 4

In my example I’ve chosen the Stone from the Filter Type and selected the Crysta filter as factory preset from the Presets tab. Then I moved to the Setting tab and changed some parameters and started experimenting with the sliders. The final applied values are shown below.

Step 4 Stone

Step 4 Filter Type

Step 5

I moved then to the Lighting tab and modified some other parameters such as the type of light on the environment basis, bright, saturation etc.

Step 5

The idea is obtain a dry and completely arid soil.

Once you have reached the desired result go back to the Present tab, click on the small right arrow button. A drop-down menu appears.

By choosing Add Preset the obtained modified filter will be added to the previews list and stay available for future uses.

Add Present

Apply the filter to the layer. This is what you get.

Step 6

Keep the dry soil layer selected and click the Ctrl-T key to perform a custom transformation. Once the transforming handles appear right click the object and a list of options appears as shown.

Select Perspective.

Step 6

Step 7

Click on the bottom corner handle and drag and you'll see the ends of the image slide out. Drag the handle until the soil texture has a sufficient depth view.

Step 7

Step 8

Create a new empty layer. Select a spatter brush with medium opacity and black color.

Step 8

Step 9

Start drawing lines which are convergent to the center but which keep it empty.

Step 9

Step 10

Go to Filter > Blur > Radial Blur. Select a high amount of about 90, zoom method and good quality. Then click ok.

Step 10

Step 11

Change the blend mode of this "Light 1" level to Soft Light and decrease the opacity to 80%.

Step 11

Step 12

Duplicate the layer and change the blend mode to Multiply with 40% opacity.

Step 12

Step 13

Now go back to the soil layer again. Select the Smudge tool, a soft medium size brush, Lighten Mode and 10% Strength and use it to rub out the hard line between the soil and the background.

Step 13

Step 14

Let’s fill our layout in with the advertising fancy part now.

First of all you need the image of a can and of a glass of juice. I found my images on sxc.hu. There are a ton of free images there so keep on searching what suits better with your ad and make sure you have accurately read the copyrights which cover the selected images.

As regards the selected image, you need to take the can out of its background. It is perfectly white so a Magic Wand Tool will be enough to isolate our can.

Move the selected can into the canvas by dragging it on the workspace. It should look like this.

Step 14

Step 15

Select now a juice glass image. I think that just a glass full of juice is a little bit poor so I’ve discarded a lot of images looking for something more appealing. The freshness and juicy message can result in a greater and more meaningful effect if coupled with the fruit that represents the juice flavor. That’s why I’ve selected this orange juice image for our tutorial.

As we have seen previously, you need to take the glass and the orange out of the background. Because of the shadow the best thing to do is use the Pen Tool and draw a path around the shape. Go to the Paths section and save the path.

Step 15

Step 16

Select the composition and copy in a new document. I prefer to keep the orange on my right side so go to Image > Transform > Flip Horizontal.

Filter Forge’s effects are great but the process, because so advanced, requires time and computer resources. Applying it on new document makes the process faster for the machine hardware.

Step 17

We need now a filter that is not a default filter on Filter Forge. To download additional available filters you need to have an active Internet connection on the machine where the program is installed to have direct access to the main filter database.

What we have to download for our purpose is the Ice Age filter that you can find at this link. Click the Open this filter in Filter Forge button in order to download it in your local filters database.

Step 18

Go to Filter > Filter Forge > Creative from the Filter Type and select the first preset from the Ice Age filter.

Step 18

Step 19

Duplicate the layer and apply Ice Age again. This time you have to change the parameters in the Settings tab as shown below.

Step 19 Ice Age

This is what you get in your second frozen layer.

Step 19

Copy both layers inside our advertising poster.

Step 20

Keep the layers with the orange juice both visible, choose Polygonal Lasso Tool and trace a contour around the glass and the fruit. You don’t need to be accurate in this case. Click cancel to clean all around.

Step 20 1

Step 20 2

Step 20 3

Step 21

Keep the selection active and go to Select > Modify > Expand.

Step 21

Expand the selection by 15 pixels and click Ok.

Expand Selection

Click Cancel and do the same on the other glass layer.

Cancel

Step 22

Select the Eraser tool. Choose a spatter brush with a medium-small diameter and 56% opacity.

Eraser

Erase the background parts all around the glass and the orange.

Erase Background

Step 23

Choose Polygonal Lasso Tool and trace a contour in the soil area to set the starting point. Continue clicking around to set endpoints for subsequent segments and draw an irregular shape as shown. To close the selection, click the starting point.

Step 23

Step 24

Fill in the selection with a bright turquoise such as #c5e8ff.

Step 24

Select a soft edge medium size brush. Open the color picker, choose a deep blue color such as #81bfe9 and draw some lines as shown below.

Soft Edge

Step 25

Copy the ice in a new image to better work with Filter Forge filters.

Step 25

Open Filter Forge Ice Age filter again and modify the present settings as shown below.

Filter Forge Ice Age

This is what you should get.

Ice Age Image

Copy this image in your main image.

Step 26

Change the blending mode of the layer to Hue, decrease the fill value to 70% and cut the exceeding part off.

Step 26

This is how your image should looks like.

Step 26 Image

Step 27

To refine the area covered with the ice click "Add Layer Mask" icon and add a mask to the layer.

Step 27

Step 28

Select a big spatter brush and, with black as the foreground color, start to paint around the edges of the frame.

Step 28

Step 29

Duplicate the layer and its mask and change the blend to Normal fill 50%.

Step 29

We are creating a visual contrast between the extremely hot and dry and extremely cold and fresh. This is clear in the background and in the main visual color palette.

Step 30

Let’s now freeze our can. Together with the glass and the juice it is our center, the star of our advertisment. The message that we want deliver to the reader is that our juice is the solution to the heat. Where there is the extreme heat of the desert, our juice will bring you the right freshness. The visual of the ad has to communicate this with all its elements.

Move the can into a new document. Go to Filter > Filter Forge and ... yes, you guess it, choose the Ice Age filter. This time select the preset number two.

Step 30

This is what you get.

Step 30 Result

Copy the frozen can back to our advertisement.

Step 31

Choose the Magic Wand tool with a tolerance of 30.

Step 31

Step 32

Go to the Selection menu and choose Smooth Selection. Set a radius of 10 pixels.

Click Cancel to erase the exceeding blue around the can.

Step 32

Step 33

It is time to add even more freshness sensation to our poster.

What you need is to find the right images of water splashes. I suggest looking for images that have a good plain background easy to cut out so you can have nice water splashes in less time. This is the one I chose.

Step 33

Step 34

Because our splash image has a black background it is easier to cut out just the splash.

Go to Image > Adjustment > Invert

Step 34

Step 35

Select the white part of your image around the splash using the Magic Wand tool and set a tolerance value of 10.

Step 35

Step 36

Go now to Select > Inverse to have the splash selected.

Step 36

Copy and paste into our ad image.

Step 37

What is the role of the splash in this advertising? The link is evident and easy to see.

The visual, even without the splash, properly shows the contrast between the two extreme temperatures, the hot and the cold ice. By the way it is quite static!

A juice is not a basic drink which our body needs to live. So we have to add some value to our fresh drink. Which one? With this fresh drink you will have fun! Movement! Dynamism! A refreshing action to face the hot.

Step 37

Let’s adapt the splash to the visual.

Step 38

Move the splash layer below the can layer and press CTRL + T to transform it.

Step 39

Hold down the Shift key to resize proportionally. Let the splash create a visual link of freshness between the can and the glass of juice. Once more, we are looking for a contrast: the solid and the liquid work together against the desert aridity.

Step 39

Step 40

We need a claim now. The complexity of the visual requires, once again, a contrast. That’s why we choose a clean, modern, sans serif font for a quite simple headline which has the taste of evidence: "Fresh Orange".

Choose a font from the character window. I’ve used Raleway font and applied a stroke effect to the text to make it more visible.

Step 40

Step 41

The claim just there looks a little bit flat.

Let’s fix the thing so that it goes well together with the poster’s other elements.

Select the Burn tool, spatter brush, size 90 px. Set the tool to Midtones range with an exposure of 40% and burn the background layer just behind of the claim to make the text pop.

Ralway Font

Step 42

Let’s add a little more movement and freshness to the claim.

As already seen copy the text layer in a new document and apply the Filter Forge Ice Age.

Step 42

Step 43

Duplicate the level a couple of times and change the blend mode to Multiply. Merge the layers.

Step 43

Step 44

Now that the text iced is neat on the blue background let’s isolate it. Go to Select > Color Range

Step 44

Select the Highlights mode.

Highlight Mode

Copy and paste into our main poster project.

Step 45

Duplicate this layer, which I called "Fresh orange ice 1" and on both apply a 3 px size white stroke decreasing the opacity to 64%.

Step 45

Also the layer beneath them, the original "Fresh Orange" text has a slight 1 px stroke with 100% opacity.

Layer

Step 46

Finally I added the Onextrapixel logo and a kind of signature of mine, Ester Liquori Design, so that they merge with the can like they are the juice brand.

Step 46

Conclusion

We’re done. The final product is shown below. We have created a professional looking poster advertisement for a juice using both Photoshop and Filter Forge to get realistic textures and effects.

Hope you had fun working on this project and learned something new! I would love to hear your feedback on your results.

Thanks for reading and have a look here below on how to win a Filter Forge License!

Final Result

3 x Free Licenses of Filter Forge Basic Giveaway

As have you seen, Filter Forge is a unique Photoshop plugin that comes with a pack of filters that generate textures, create visual effects and enhance photos and process images.

Giveaway

Winning this exceptional plugin, lets you create your own filters and get free access to more than 8000 filters, 3900 creative photo effects and 4300 unique textures. Anyone can contribute their textures and effects to the online filter collection so it grows with every submitted filter. This means the more people use Filter Forge, the better it gets. Contributors get Filter Forge for free.

How To Win

For a chance to win one of the three Filter Forge Basic 2.0 - the platform (Mac/PC) can be chosen by each winner individually. All you have to do is post a comment below and tell us how this software could make your life easier with Photoshop. Please enter a valid email.

The contest will be open until next Monday, 8th August 2011. Winners will be announced on this article and will be contacted via email.

Good luck!

Here Are The 3 Lucky Winners

We are glad to announce the 3 lucky winners for the Filter Forge Licenses giveaway. They are:

  • carol
  • susan
  • Mitch G.

Winners will be contacted through email soon. If you are one of them and have not received an email from us or our sponsor by next week, please contact us.

Thank you for all your support. For sure, we will be organising more giveaway contest so everyone will have a chance to win, stay tuned!