Research of Lingerie Industry Web Design: Trends and 33 Sexy Examples

Most people are visually inclined to beautiful and sexy images. This concept is especially important if you are selling something sexy. What better place to start than the lingerie industry? Rather than have a visitor read through tons of information and slowly try to digest them, the designer would want them to see intriguing images that can leave a deep impression on their minds and stimulate their imagination.

Over the past few decades, the use of increasingly explicit sexual imagery in consumer-oriented print advertising has become common place. This dependable trend has even spread exponentially online.

Lingerie Web Design


Sexuality is considered one of the most powerful tools of marketing particularly in regards to both online and offline advertising. Post-advertising sales response studies have shown it can be very effective for attracting immediate interest, holding that interest, and in the context of that interest, introduce a product that correlates with that interest.

Fashionable Lingerie Industry Web Trends

We will briefly discuss about the modern trends of lingerie and intimate apparel and how they have integrated them perfectly into web design.

Sex Appeals

The use of sexual or erotic imagery is commonly used in these websites to draw interest to a particular product, for the purpose of a sale. A feature of sexuality in lingerie advertising is that when the imagery used, such as a pretty woman, is automatically linked to the product being advertised. The purpose of the imagery is to attract the attention of the potential customer or user.

Large Beautiful Model Photos

The larger the photos, the better the result will be. What better ways of maximizing the effects of their products than to have beautiful models wear them? Who would want to see products on a lifeless mannequin or being displayed individually without any stimulating thoughts? This way, women will imagine wearing them and men can't wait to see them.

Great Image Gallery

The best way to display large beautiful images is to have a powerful gallery. The gallery allows visitors to navigate and browse through the pictures with minimal delay. Together with other design elements, the image gallery clearly makes any lingerie site stand out.

E-Commerce Capability

Most lingerie websites are aware that in order to improve their sales, they have to sell their products anywhere and anytime. Remove the restriction of a physical shop, customers can order lingerie at the comfort of their own home after being hypnotized by the sexy web design concept.

Sophisticated and Elegance

Such websites basically reprogrammed the visitor’s sub-consciousness to make them convinced that by wearing their products, they will be categorized as one of their beautiful models. Every image at the site is well taken in a classy posture. Sexuality is no longer cheesy when displayed in a new refined style.

33 Sexy and Gorgeous Lingerie Industry Websites

Here is a visual extravaganza for you with 33 of the sexiest lingerie industry websites to enjoy.

Agentprovocateur
The mysterious and intriguing colour scheme of Agent Provocateur truly has their visitors’ imagination running wild..

Agentprovocateur

Bendonlingerie
Informative and visually appealing, Bendon lingerie keeps visitors staying for more.

Bendonlingerie

Wonderbra
The cheesy and naughty appeal turns up the heat for Wonderbra.

Wonderbra

Charnos
Sexy and hot models on Charnos are the reason why men often visit the site.

Charnos

Lasenza
With e-commerce facilities, La SENZA makes ordering products easy and convenient.

Lasenza

Mylausa
Large, sexually captivating images make customers have the urge to purchase the products instantly on the site.

Myla

Valisere
This is yet another classic example of sexy images produced by Valisere lingerie.

Valisere

Wol-bar
The success key for WOL-Bar of Poland is to integrate its products with both beautiful models and different exotic places brilliantly together.

Wol-bar

Fantasie
Fantasie brings lingerie into a new dimension with sophisticated styles and blissful fabrics.

Fantasie

Ballet Lingerie
What better way to project the Ballet Lingerie Brand than on a beautiful and elegant model?

Ballet Lingerie

Keia
Keia also known as Karen Ellis Intimate Apparel makes use of social media to connect with their customers.

Keia

Laperla
La Perla is Italian style and artisan-ship combined as the ultimate expression of romance and femininity.

Laperla

Lise Charmel
Lise Charmel present their products stylishly on their models.

Lise Charmel

Mendels Fashion Group
Mendels Fashion Group has both LingaDore and Y.E.W.O under its belt with a beautifully created flash site.

Mendels Fashion Group

Montelle
Montelle Intimates clearly know how to make use of large sexy images.

Montelle

Paladini lingerie
Gianantonio A Paladini has a great image gallery with awesome images bundled with music.

Paladini lingerie

Ravijour
Ravijour lets you have a look at an East Asian lingerie website design.

Ravijour

Ultimodirect
Ultimo, the leading designer lingerie brand has in fact all that you would expect like social media, videos, e-commerce and great gallery features.

Ultimodirect

Victoria's Secret
Victoria's Secret, perhaps the most famous brand, has comprehensive information and products in its e-commerce site.

Victoria Secret

Intimissimi
Intimissimi's photo gallery is truly a visual extravaganza.

Intimissimi

Leggera di Lormar
Leggera di Lormar Italy has a stunning flash website with audio features.

Leggera di Lormar

Verdeveronica
Verde Veronica has a slightly different layout in the site design with a magazine style focus.

Verdeveronica

Triumph
Triumph, another famous brand for inner beauty apparels, has images that are simply refreshing.

Triumph

Argentovivo Fashion
Argentovivo’s sexy pictures are bound to dazzle you.

Argentovivo Fashion

Claire Pettibone
Claire Pettibone has delivered high quality large images in a fashionable way.

Claire Pettibone

Elle Macpherson Intimates
Elle Macpherson Intimates believe in showing full and large product images in their catalogue.

Elle Macpherson Intimates

Ewa Bien
Ewa Bien Lingerie produces a light and stimulating feeling for its customers.

Ewa bien

Curvykate
Curvy Kate shows you that being big definitely have its advantages.

Curvykate

Passionata
Passionata escalates the whole viewing experience by making use of videos.

Passionata

Cotton Club
Cotton Club is another strong believer of displaying large sexy images.

Cotton Club

Margheritamazzei
Clean and simple interfaces allows visitors to concentrate on the product’s beauty.

Margheritamazzei

Christies Lingerie
Photographs in the photo gallery are all beautifully taken, with each image focusing on style and class.

Christies Lingerie

Sapph Lingerie
A powerful and comprehensive site that’s beautiful and informative.

Sapph Lingerie

A Visual Extravaganza

These beautiful and sexy lingerie websites have combined sexuality and style perfectly to be a great visual experience. Do you know of any other beautiful lingerie websites or can you think of any trends that lingerie industry sites should have? Feel free to discuss it in the comment box below.

Opinions expressed in this article are those of the author and not necessarily those of Onextrapixel.